"Most people think that their deeply held values are the result of rational choice, but reason often has little to do with the way people form values."
             Rational choice is not necessarily the base for forming values.It depends on the person whether he wants to define the reason for forming any value.There are many such things that don't require any reason for their justification and are important for a person simply because he considers those to be vital in his life.Also there is no sense to provide logical reasonings for his every opinion because any individual is free to form ideas .What is valuable to him may not be so for another person or his ideas may be considered totally spurious by the other person but that doesn't mean that he is required to convince others that what he considers valuable is really so. The world is too vast to decide what most of the people think and it is not possible also and hence the statement is ambiguous ,which has been made by considering the thinking way of the majority of people .
             There are many things in life that are valuable for a person because they are so .If he himself doesn't know the reason then how he could explain it to others .For example a person may have intense desire to know as much as he can about this vast universe then what reason he would give to elucidate his eagernessIf he is influenced by some achievements in that field or by some other factor then probably he could provide one but if he simply has an interest regarding the matter from the beginning or the interest has developed gradually in him then would he be able to explain the reason logically to others?
             Also what is imporant or valuable for a person may not be so for another like one person may be loyal to his near ones and the other may not.The reasons provided by the two persons would buttress their respective mentalities and they would never agree with each other.
             However ,in some cases proper reasoning is
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