As outlined in the first reading for this week, Jane Stokes offers three broad areas in which the object of analysis of cultural studies can be divided into. These are texts, industries and audiences. Stokes says that within each of these three areas large range methods can be used theoretically but practically each of these three areas has a different set of methods associated with it. In the reading Stoke also stresses the importance of the relationship between the object of analysis and the method being used. Stoke states that "a valid piece of work should demonstrate the relationship between the object of analysis and the method. The researcher should show that the choice of the method was the correct one to make the desired point
             Example of text, industry and audience in the subject area of men's magazines
             Text – analysis of the representation of women in men's magazines
             Industry – The rise and fall of men's magazines
             Audience – What do readers think about men's magazines
             FIRST OVERHEAD – studying texts
             Content analysis - how much something occurs in a text
             Semiotics – meanings of a text
             Narrative analysis – narrative structure of a text
             Genre study – a group of text that fit into a particular genre
             Auteur study – a group of texts by the same author
             Star study – group of texts featuring the same author
             SECOND OVERHEAD – studying industries
             Archival research – History of specific institutions, media technologies, legisltaion
             Social history – history of broadcasting, social impact of the media
             Interview – Opinions and attitudes of people in the industry
             Participant Observation – behaviour of people in the industry
             THIRD OVERHEAD – studying audiences
             Observation – Behaviour of people in own environment
             Survey – People's responses to questions
             ...