The first objective of the research was to understand the concepts behind online shopping and to analyse the existing literature. Further down, this aspect was categorised under three sections, starting with the reasons behind shopping online.
             When asked to select one primary reason for shopping online, among the five common factors, convenience is the most frequently chosen reason for shopping online, based on the results from the survey, Q 12, which was main reasons to shop online was further analysed by dividing into two parts, male and female. And after drilling down further, the results showed, Majority of females shopped because of convenience but on the other hand males shopped online for some other reason and that was special offers followed by Convenience. This was re-emphasised by Chigar, (2001) where he conducted a shopping survey and results were similar to the present research conducted i.e., about 67 % of respondents in his study said convenience were main reason to buy via online. In another study conducted by Darian, (1987) on Home shoppers, it was found that people buy online because there are five types of convenience through home shopping.
             The next important factor, both combined (male & female) was special offers, and if drilled down further, for males 2nd most important reason to shop online and was save time, Even according to Chen, (2003) The ability to shop online without leaving the house and to have the ordered products delivered to the door is of great interest to many consumers, and this was clearly shown in the results.
             3rd most reason for shopping online was cheaper goods and if we look at sex wise then females respondent's option was save time and for male respondents was cheaper goods, As Chen, (2003) said the use of price as a bait to win over consumers is evident in the success of Amazon.com who heavily advertises lower prices for the same books one can find from local bookstores.
             A gra...