I. Product Description
A. Missions Statement
B. Product Description
II. Situation Analysis
A. Market Summary
1. Demographics
2. Needs
B. SWOT Analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
C. Competition
1. Local
2. National
III. Marketing Strategy
A. Marketing Objectives
B. Target Marketing
C. Product Positioning
D. Marketing Mix
E. Marketing Strategies
IV. Financials, Budgeting, and Forecasts
A. Consolidated Financial Statements
B. Sales Forecast
List of Exhibits
Page 5 Oklahoma Regional map
Page 8 Target Market Chart
Page 9 Product Positioning Map
Page 11 Balance Sheet
Page 12 Income Statement
Page 12 2003 Sales Forecast
Big Buck Brewing Co Missions Statement
Big Buck Brewing Company is committed to providing value and satisfaction to our patrons through quality operations. We share a mutual vision dedicated to high standards through hard work, integrity and ethics with the end result being a satisfied customer and profitable results for shareholders
Product Description
Big Buck Brewing Company is a locally based microbrewery that is dedicated to providing beer of the highest quality at a competitive price. Each batch of Big Bucks Beer is brewed using the choicest barley and hops, and then aged to perfection giving a flavor that is uniquely Big Bucks.
Situation Analysis
Big Buck Brewing CO is now entering their second year in operation. Big Buck and Big Buck light have been received well to the market, and now marketing is the key for further growth and prosperity. Big Buck Brewing Co had limited selection, but is in the process of expanding variety to suit consumer needs. Big Bucks pride themselves on the quality and consistency of their product so the continu...