Sakarya Soles' mission is to provide Fayetteville with an upscale selection of women's shoes and outstanding customer service. We exist to attract and maintain customers. When we hold fast to this saying, everything else will fall into place. Our services will exceed the expectations of our customers
Increase repeat customers by 7% per quarter.
Decrease customer acquisition costs by 8% per year.
Build an effective pull campaign, bringing in new customers at an increased rate of 9% per quarter.
Sakarya Soles is targeting two population segments within the broad category of the fashion conscious female with disposable income.
Professionals: these are full time working professional women. They typically earn more than $45,000 themselves. They will purchase shoes for the workplace as well as for leisure time. This group is being targeted as they work full time and therefore have the need for many different pairs of shoes for all of their different outfits. They also have the money to spend on shoes and will take advantage of this reality, as women typically love to collect lots of shoes.
Housewives: this segment has plenty of disposable income because of their husbands. These women love shoes, and spend fair amounts of time shopping for shoes and clothing. The household income of this group is $60k-$150k, generally toward the higher end of this range. This group is attractive because they have the money and the time to shop for shoes. With both money and time, there is no limit to the number of cool shoes that they would like to own.
The immediate geographic target is the city of Fayetteville with a population of 254,000.
A 45 mile radius is in need of the products.
The total targeted population is estimated to be 27,000.
55% of the customers are housewives.
The housewives have a household income of $60,000-$150,000.
45% of the customers are professionals.
The professionals earn over $45,000 the...