to celebrities in their age bracket. These girls like to shop and are very concerned with trends and fashion. G1 is at the age where their bodies are still growing and maturing. This can be an awkward stage for buying retail jeans since the jeans will probably not fit the way the girl wants them to. We are going to focus on this aspect in our IMC and the price of our denim in comparison to the competition.
             The other group being marketed is the women 20-40 years old (G2). These women are educated and of an upper-middle class income. Marriage is not of importance, nor size of household. These women are watching TLC, reading Glamour, Cosmo, Decorating Magazines, Wedding Magazines, and like to associate themselves with celebrities like Oprah and Celine Dion. Some of the plan will be targeted toward women with families, yet that is not the target market we are looking for. We are targeting all women who fall within these segments, not just women with children.
             Our segmentation is more demographic, using age,
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