Spenncon offers prefabricated building applications like stairs, bathroom foundation, floors, roof, terrace and facades. All of these applications are mostly based on prefabricated concrete. However their main market offering and competitive edge lies within raw buildings.
             Spenncon is in a situation where they are meeting competition from alternative materials, and companies who compete on lower prices. In addition it is shown that the whole industry needs an improvement of efficiency and coordination. This also includes Spenncon. Spenncon AS. Spenncon is probably very similar to two of their competitors, Contiga and Block Berge. However, AS Betong is competing heavily on low prices which is a factor Spenncon most do something with to be competitive. Spenncon competes good in the area of residential buildings where contractors needs to finish demonstration flats as soon as possible. This is thanks to their working processes which makes the raw buildingdry? fast. Spenncon is also the biggest supplier of raw buildings in Norway. This gives the customer some satisfaction of good quality and good procedures of work done, even if it is not always true. By using Spenncon, the customers also have an advantage of saying that they are active in the area of Corporate Social Responsibility, since the building method of Spenncon is environmental friendly. Spenncon also states that their constructions are aesthetic, which creates great value in order to sell or rent out the building.
             The main customers of Spenncon are constructors and contractors who need material to build buildings. A lot of their success is dependent of how good and efficient the supply from Spenncon is. The target groups are constructors and contractors who are building commercial buildings, and the ones who are building residential buildings. As mentioned earlier Spenncon has the advantage in making raw buildingsdry? quite fast, wh
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