STUDENTS
             PLEASE NOTE
            
            
             This sample marketing plan has been made available to you as guide. The sample plan was developed by existing companies or new business start-ups as research instruments to determine target market viability, explore marketing strategies, or prepare funding proposals. Names, locations and numbers may have been changed, and substantial portions of text may have been omitted to preserve confidentiality and protect proprietary information.
             You are welcome to use this plan as a starting point to create your own, but you do not have permission to publish, distribute or even use this plan as it exists here.
            
            
            
            
            
             Table Of Contents
            
             1.0 Executive Summary
             2.0 Situation Analysis
             2.1 Market Summary
             2.1.1 Market Demographics
             2.1.2 Market Needs
             2.1.3 Market Trends
             2.1.4 Market Growth
             2.2 SWOT Analysis
             2.2.1 Strengths
             2.2.2 Weaknesses
             2.2.3 Opportunities
             2.2.4 Threats
             2.3 Alternative Providers
             2.4 Services Offered
             2.5 Keys to Success
             2.6 Critical Issues
             3.0 Marketing Strategy
             3.1 Mission
             3.2 Marketing Objectives
             3.3 Financial Objectives
             3.4 Target Markets
             3.5 Positioning
             3.6 Strategy Pyramid
             4.0 Financials
             4.1 Break-even Analysis
             4.2 Funding Forecast
             4.3 Expense Forecast
             5.0 Controls
             5.1 Implementation
             5.2 Marketing Organization
             5.3 Contingency Planning
            
             1.0 Executive Summary
            
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