urchasing, email orders, phone orders and mail orders.
The UniBookWorm website is proposed to be a dynamic up to date website designed specifically for the university student audience and allowing for ease of use and quick and effective searching and browsing of student information needs.
• University students always need books, so books are in high demand.
• Students need to locate and find books quickly so the business satisfies student educational needs and wants, by targeting students exclusively.
• Our business offers books of all disciplines so we can compete with any bookstore, plus the additional strength of offering our services online and allowing our customers the electronic commerce facility.
• A range in products that are competitive in price
• As an online retailer, our market area coverage is extremely vast.
• An Internet online shopping experience for the customers means 24 hours a day, 7 days a week without leaving the comfort of their home.
• We are a young and inexperienced business which we don't have the experience as a major website development company might have in developing websites.
• We have limited software and hardware computer resources on site, which we need to, upgrade our current web design software.
• Our employees lack consultation skills, which training is needed to help them to communicate better with professional clients.
• Competition is based on University bookshops, which are big in nature.
• Providing the lowest price will not guarantee a sale.
• Marketing strengths need to be improved, rather than depending on the customers to use search engine to find us (E.g. putting up banner advertisements at related sites, etc.)
• This university bookshop market is very promising as there are many direct booksellers in this current market at moment.
• Our business is looking to take up to 30% of the Bri...