Strategic Audit of The Vermont Teddy Bear Company
             American InterContinental University
             In partial fulfillment of the requirements for MGT485
             Strategic Audit of The Vermont Teddy Bear Company
             The Vermont Teddy Bear Company is a very successful company in the United States. The company needs to find its niche in the foreign market that will allow them to use their strengths, decrease their weaknesses, explore their current opportunities and counteract any potential threats. One of the main issues of the company is the ability for other companies to imitate their teddy bears and competition with other companies using the teddy-gram in their marketing efforts
             Internal Factor Analysis Summary(IFAS) and External Factor Evaluation (EFE)
             Internal Factors Weight Rating Weighted
             VTB name "Made in America"
             VTB has brand recognition and a reputation for quality products
             Comfortable environment for customers and employees
             Zoning problems with purchased land
             Fluctuating sales
             People continue collecting items that remind them of a time long past
             Real estate has high value in the eastern part of the U.S.
             Produces a quality product at a reasonable price
             Facility designed as a small village
             Investors concerned about capital investment requirements
             Paid dividends are a major part of any successful organization
             Sales should be at a steady increase and expenses remain steady or at least only increase slightly
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