COACH INC.

             The company COACH originated more than half a century ago in 1941, and was initially a family-run workshop in a loft in Manhattan, NY. Six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. The founder of Coach was inspired by a baseball glove and soon after, he made a more refined, softer and stronger glove. After his work with the glove, he then began creating Coach's first handbag. Since then the company has been nothing but thriving and consumers seek out the quality and unique nature of Coach Craftsmanship.
             Coach started the handbag business with twelve simple bags, and over the years has added many new shapes, styles, and materials each with a classic design. "Every Coach product embodies the perfect balance between aesthetics and functionality. Sizes, shapes, pockets and straps are carefully considered to provide maximum efficiency, comfort and convenience. " In addition to the variety of handbags and accessories the company also features a range of pieces, which include briefcases, organizers, planners, notepads, computer cases, luggage, and cell phone cases all of which embrace sophistication and function. There is a product for everyone
             The company's mission is that they seek to be the leading brand of quality lifestyle accessories offering classic, modern American styling. Coach, in order to be successful, follows five values, the first being "The brand is our touchstone," meaning that all of their products are of high quality, and have authenticity, value and a truly aspirational, distinctive American style. The second is "Customer satisfaction is paramount" which states that the responsibility of all employees is to serve customers as if they were guests in their own home. Employees must do everything in their power to make customers happy, and build long lasting relationships based on trust and satisfaction. The...

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COACH INC.. (1969, December 31). In MegaEssays.com. Retrieved 04:33, May 20, 2024, from https://www.megaessays.com/viewpaper/23524.html