Baker initially approached large toy manufacturers but found resistance because there could be great difficulty. To have the new G5 range of dolls placed in superstores such as "Toy R Us," "Walmart," etc. Because the G5 range would directly oppose the well-established Barbie range, she then tried the educational stores marketing educational toys, etc., but found that these stores did not include stock dolls and did not intend to expand into dolls.
             Her next hope was to set up her own marketing and distribution network. This project would necessitate a large investment of cash. Her approach to the banks was unsuccessful. The loan officers were not enthusiastic about dolls. As males, they suggested they could be interested in move-proven businesses such as beauty salons, etc. They also expressed concern that the final buying price could be too high for bulk sale.
             At this stage of the G5 project, Ms baker has
             1. researched and decided on a style of doll.
             2. approached financial institutions on the availability of money.
             Problems have shown up in all areas.
             Perhaps, to advise people like Ms. Baker, we should acquaint her with the methods and strategies to be used when introducing a new, or innovative product to streamlined marketing companies.
             These criteria must be satisfied. Failure in any one criterion can bring disaster to the product.
             Criteria no.1 is quality. If an article shows a suspicion of inferior design or quality of material, total success
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