liver it to them. Also, it enables them to ask their interviewee more direct and personal questions about the product. A downside to it is that it is very generalized and a business might not get a huge idea of what the public wants.
             Quantitative is normally a large-scale research tasks. Quantitative research is mostly surveys or statistics. For example when visiting "The Playhouse", they have a stand on which there is a number of survey forms about the theatre and what to change for customers to fill out. This gives them an indication of what to change ion the future. This form of research is brief but gives large percentage of the public a chance to voice their opinions about. These are excellent for getting an idea of what the population wants in a product, and receiving a wide opinion. Down side to this that one can only ask very brief and basic questions and it takes more time to collect the information.
             3. Collecting and interpreting information
             Discovering research about the market is always different. It depends what area of the market a business wants to study and what type of information they want. For example say if a company wish
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