In the chapter "A Propaganda Model," Noam Chomsky introduces the propaganda model of the media. The model argues that there are five filters in the media that determine what exactly is seen and heard on television, radio, and newspapers. The model also explains how dissent directed to the media is given little or no coverage, thus leaving media power in the hands of governments and large corporations, allowing them to convey only their own messages to the large public. The first of these five filters is size and ownership of corporations that own major media companies/producers, the second filter is the advertising license to do business, which includes competition throughout the media to attract advertisers to cover the costs of producing certain expensive types of media such as newspapers. The third is sourcing mass media news, which includes media companies placing their interests mainly into places where news is likely to occur. The fourth is "flak," which refers to negative responses or feedback to the news that media covers. The fifth is the use of anti communism to deliver a certain message. However, since the time Chomsky introduced his idea of the propaganda model, there have been a few more filters that have been developed to prevent any new voice of dissent. One of these filters may be driven by capitalistic motives since we do live among a powerfully capitalistic based society. Another filter which is similar to the fifth filter is not the use of anti communism, but the use of anti terrorism to deliver a certain message or idea. These new filters are an important part of a new modern propaganda model.
             Size and ownership of corporations that control media companies plays a large role in the propaganda model. Corporate ownership gives owners the ability to shape editorial content. The targets that these large corporations set for themselves are merely to go after money and popularity. So, anything els...