bacco companies such as American Tobacco, Philip Morris and RJR Nabisco.
             Cigarettes are the most heavily promoted consumer product in this country. Tobacco companies used to take traditional forms, such as billboard, print or TV advertising, to promote their products. This kind of strategy is always called direct advertising strategy. Direct cigarette advertising traditionally has been aimed at creating new smokers and preserving brand preference while at the same time endeavoring to persuade smokers of another brand to switch from that brand to the one being advertised. And it does influence millions of people to smoke through its highly researched slogans and images. Not only used to attract new customers, this kind of strategy also give tobacco companies some other advantages. For example, the large advertising budget received from the industry inspires magazines and newspapers to rarely act contrary to the wishes, or best interests, of one of the
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