With reference to a particular celebrity 'image', discuss the significance of celebrity to the production of contemporary culture.
             In reference to Richard Dyer and his book 'Stars' I am going to analyse the different ideologies at work in the fifties with Marilyn Monroe, to contemporary stardom with Sharon Stone. To do this I will be discussing the progress of the film industry and its 'stars' in relation to societies difference in ideologies. I am going to argue that in reference to the emergence of the 'Star system,' the film industry and its stars have evolved from the original 'pin up' to sexual exploitation where sex, ideologically, sells.
             Richard de Cordova acknowledged three transformations in the development of the 'Star System.' These were the 'discourse on acting' the 'Picture Personality' and 'The Star'. Before 1907 the film industry was focussed on the apparatus and technology of producing the 'real' on screen. The actors were not recognised for their acting. Hollywood's mode of production can be looked at in terms of a factory system much like that used by the Ford plant. Janet Steiger states in 'The Classical Hollywood Cinema' that Hollywood often praised its own work structure for its efficient mass production system, which gained massive profit margins. Within the context of business practices that had a particularly efficient and economic production, the film industry started working and its mode of production involved 'mass production' and 'division of labour.'
             'Mass production is the focussing upon a manufacturing product of the principal of power, accuracy, economy system, continuity and speed...and the normal result is the productive organisation that delivers in quantities, a useful commodity of standard material, workmanship and design at minimum cost&apos...