e is more of an exploration process. Maybe 75% of the rider graphics are something the rider knew he wanted, the rest the artist would come up with something. Then there are 'generic' decks that don't carry the rider's name. These tend to come from the artists. I don't know how it is industry-wide, but that's about the breakdown at Powell".
             Jimbo Phillips, a free lance designer, added recently: "We're constantly evolving creatively with the graphics, keeping in tune with what's going on in the scene now, while keeping the Santa Cruz tradition of quality and innovation going. The botto
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