I found an advertisement in the November issue of Seventeen magazine promoting a deodorant that will help nourish a woman's underarm skin. At the top of the ad, there is a black woman standing in a pink dress with an oversized wrench in her hand. In the background, there are black and gray colors, a construction site, and a car engine. Beneath the girl are big, bold words "STRONG & BEAUTIFUL" in silver and pink. As you go further down the ad, there is a gradual transition of colors from gray to black. The container of the deodorant, pictured at the bottom of the ad, uses the colors pink, black, and white. The colors contrast against the black background. Beneath the deodorant are the words used to describe the product. The words aloe, lavender, and nourish are underlined in pink to emphasize how good they are for a woman's body. These marketing strategies are used to appeal to active women who want to feel both masculine and feminine; however, the marketing strategies used are too much of an overstatement.
             This ad shows a lot of masculine qualities. At the top of the ad, you notice in the background that it shows what are considered to be male-oriented jobs. It shows a construction site and a car engine. The woman holding a wrench in her hand is also associated with a man. The wrench is extremely big. You also won't usually find a girl in a pink dress working on a car engine at an industrial site.
             However, naming the character in the ad is emphasizing the feeling of strong too much. The advertiser named the woman in the ad "Transmission Tamer". The name is way too blatant and lacks subtle. Also, the name is somewhat sexist because the advertiser is saying that a -man can tame a woman. The advertiser is also saying that you need that kind of name to wear the product.
             The words "STRONG & BEAUTIFUL" are placed in the middle of the ad. The word "STRONG" is i
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