h product delivered in a timely manor.
             You have to get shelf space! When you walk into the supermarket you see a whole display of different brands and an amazing number of different varieties of yogurt. There are yogurts with granola, drinkable yogurt, yogurt in plastic tubes, and yogurt with fruit on the bottom, yogurt for kids that has sprinkles on top and there are even frozen yogurt ice cream substitutes. I could go on and on. According to the FDA website article some 85% of yogurts are sweetened with fruit or flavored with coffee or vanilla. "Eight ounces of yogurt provides between 110 and 300 calories, depending on the milk-fat content and flavorings."
             Different brands of yogurt may target different markets. Yoplait for example targets children with their Trix yogurt, teenagers with their Go-gert, and women aged approximately 18-40 with their Breast Cancer campaign. The main focus of the yogurt market is children and women because yogurt is an excellent source of calcium. Yogurt also targets the lactose intolerant because it is easier to tolerate than milk which is a fact I learned while my son was growing up. By feeding him yogurt while he was small he developed a tolerance to lactose and also had the healthy benefits of the yogurt.
             Healthlite's four major customer groups are sales and marketing, management, procurement, and the end customer. Each group has its own needs and wants from Healthlite.
             Sales and marketing want to be able to sell the yogurt products with minimal fuss and time. They also want to be able to track product movement and report on progress in sales goals and projections. Marketing would also like to have information to do market projections, ad planning and other marketing related data management.
             Management would like to reduce costs compared to the current system. They would also like to view and use many of the reports needed for sales and marketing – along with o...