Our world wasn't always like this. At one time we didn't have a "mass media," nor did we have advertisements in our face every time we blinked. Companies use the media as a means of communications to let the public know about their products. There is nothing wrong with that, as it allows innovative ideas and concepts to be shared with others. However, as the years have gone by, the sophistication of advertising methods and techniques has advanced, enticing and shaping and even creating consumerism and needs where there has been none before, or turning luxuries into necessities and desires.
             Advertisements are the big source of how desire is manufactured. They can reinforce insecurity in consumers to make us feel like we are never free of self-consciousness, dissatisfaction, insecurity, desperation and unending absorption and needs to consume, consume, consume! Ads present an ideal and convince viewers that their product will allow them to reach this ideal, and therefore have satisfaction, buy only if we buy, buy, buy! (This is how it works in a capitalist society, unhappiness makes the economy run happily.) If you're too fat, try this pill. Can't get a date? Buy this car. If you want a great paying job, buy our clothes, so you'll at least look the part. In the end, the majority of people all strive for the same thing. They all want to pass through the portals of Disney and the arches of McDonalds wearing Levi's jeans and Gap jackets. We all want to be John Wayne, Marilyn Monroe, James Dean, Bob Dylan, Michael Jackson, Madonna, and now Britney Spears and Brad Pitt.
             Most consumers will buy it into the scheme of advertising, although they claim they have not fallen victim to it. They want, need, and desire the products before them. But even if they do shell out the money to "obtain" this ideal, our consumer society is always, therefore the products are always changing, so your desire i...