both the types of products and specific brands which are more likely to appeal to a designated lifestyle segment. According to German survey of 291 of the biggest marketing research and advertising agencies, '68% of those used lifestyle research of some kind, mostly for the sectors of food, cosmetics, cars, drinks and fashion and clothing'.
             It is furthermore apparent that the socio-economics are quite relevant in defining and determining the particular market segments. This is linked to the income and occupational status of this magazines' reader which are perceived to be held within the 'higher bracket' of the social hierarchy. In saying this, it is apparent that 'Men's Health' readers are not the stereotypical 'beer-drinking', 'pie-eating', 'couch potatoes' that lie around watching football holding no regard for their health whatsoever.
             With regards to the demographics as mentioned previously above, the writer is persuaded to believe the minimum age group to be 18 and maximum to be of early 40's. Primarily the magazine targets single, heterosexual males. Nevertheless the content can cater for a wider demographic than is first assumed, however the main point which needs to be highlighted is that 'Men's Health' appeals to 'vain-glorious' men with ambition, who strive to better their standard of life with regards to image, looks, health, and sex. It is quite well-known that there are certain types of men, and the editors seem to believe that this type of man is emerging to be the 'norm' therefore must be catered for.
             In order to satisfy the needs and desires of the said market segment it is vital that the magazine has the right ingredients. The writer believes the editors have certainly taken this into consideration and succeeded in their goals. From t
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