How advertisements Define American Society:
             Based on an add showing a mom with her son smiling while he eats Quaker cereal bars. A quote one the bottom says 25% less sugar. 100% Yummy. Everybody wins.
             At Farmer Jack a gallon of milk costs $4.25, a box of cereal is $3.50, and a box of Quaker cereal bars that will bring peace and love to any family is only $3.20. Here in America, advertisements sell more than just a product. These ads sell an ideal condition that people want in their lives, such as being attractive, popularity, or in this case, having the perfect family relationship. With a divorce rate of 50%, and many more dysfunctional families that do not end in divorce, it is clear that many Americans have problems in the household. This advertisement does not just sell Quaker cereal bars, but sells the solution to the customer's family problems. By suggesting this product is the answer to these problems, this advertisement is defining America as a society of dysfunctional family units.
             The bright and charming physical qualities of this advertisement create an environment that suggests that these people have a perfect family. For the purpose of creating the image of a happy relationship between the mother and child, all of the white, blue, and tan colors have a bright hue in this ad. Bright colors are associated with happiness, so these happy colors create the foundation of how this ad creates the appearance of a perfect family unit. The spotless floor and sparkling countertops imply that there are no problems in this house and that everything is perfectly in order. Furthermore, the faces of the mother and child contain bright, authentic smiles, which show that these people live a happy and carefree lifestyle. This is further emphasized by a referee holding up both the mother and son's arms and displaying the words "Everybody Wins" underneath the table. T
             ...