Disney case study

             On what level is the cohesiveness of Disney? From all of the articles I've read online and according to the case study in the textbook, the cohesiveness of Disney is strong but not as strong as it might have been at least in the last 2 decades or so. The focus that Disney has is that they are all responsible for their actions, not only independently of each other but also dependent on each for the well working of the company. There is a level of interaction that is met by both the corporate management and the board of directors. There is an overall agreement on the goals that they have set forth but in the last year or two, there has been a bit of unpleasantness within the board of directors. While the cohesiveness of the corporate management is a high priority as it should be, there is room for improvement. Michael Eisner has built up the different parts of Disney to make Disney a bigger/better company for the investors and for the consumer. The intergroup competition of the different companies under the Disney umbrella is great and it continues to grow and expand. The problem with this is the high performance norms that have been established can cause a low sense of cohesiveness as the focus is so attentive on the high norms that is can be seen as a negative to the how the team works or what they achieve.
             There are so many things that can cause conflict within the Disney corporate family. The group size is one of them. I keep thinking of the old adage that states too many cooks will spoil the broth. There are too many different points of view. One of the things that Michael Eisner did was basically cut the group down by getting rid of Roy Disney, nephew and son of the original owners/developers of the Disney Company. This did not sit well with many people on the board or with others that are loyal to the Disney family. Disagreements on goals: there will always be those who do not agree with the goals the way t...

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