ty:
             While establishing a new property in a new location Four Seasons' management team took special care to evaluate the appropriateness of each project in terms of its potential to enhance the brand by strengthening the sense of luxury and exclusivity already associated with the brand.
             Care was taken to ensure that the destination was desirable, in an expensive and safe part of the area. In a city it had to be adjacent to shopping and business and for a resort the site had to be safe and very physically appealing with accessibility to golf, tennis and other recreational facilities.
             Once a site was selected and a management contract signed, Four Seasons often took over the design and delivery of the project. The design team usually got involved at the beginning of the process, to create a Four Seasons feel to the property namely: beautiful, personal and comfortable. This was a real challenge considering Four Seasons was operating internationally and customers' tastes were different in different parts of the Globe. However Four Seasons usually managed to preserve its trademark sense of intimacy by adapting and sometimes going out of the way to design and build entirely new places because of local needs for e.g. the women's wedding celebration rooms in Saudi Arabia.
             The interior of the property was handled with equal care as the design and construction department had laid down details that helped distinguish Four Seasons properties for e.g. door hinges and electrical outlets were consciously positioned for maximum practicality and aesthetics. A few months after opening, members of the Four Seasons team requested feedback from the management and staff for improvement.
             The design and purchasing departments then took over and worked to create and maintain the Four Seasons' look and feel.
             "At Four Seasons, we have distinguished ourselves by concentrating on adaptive, focused guest service. This does...