s any sort of individuality. Mass consumption, which is encouraged through consumerism, of a product means that the majority of the population would own that exact product. Therefore, directly or indirectly, the television commercials eliminate individuality. Materialism is another element found in commercials once they have been dissected. This element is a method of selling products, as it promotes the highest value only in a person's possessions. The idea that a product of a certain company has the highest value in life develops a desire in a person to obtain this product and suggests that this value cannot be achieved otherwise. Similar to television commercials, hypnopaedia serves a similar purpose in Huxley's Brave New World. In the Brave New World, the purpose of hypnopaedia is to obtain social control, which is achieved by encouraging materialism and consumerism to its audience. Near the end, the world controller, Mustapha Mond, explains that the people need to experience new things; rather than stick to one, such as Shakespeare, as it is an attractive art that stays within people. (Pg 223) This is based on the idea of consumerism Materialism and consumerism need to be present in Huxley's society in order to maintain social control. (Pg. 21) Social control is essential for the well being of society. Social control ensures that there are no problems arising, which could threaten the stability that society has achieved. Therefore, materialism and consumerism are both promoted by hypnopaedia. They ensures the stability and social control the world state desires by distracting them from things such as close relationships, which are eliminated as they are a great source of stress. (Pg. 24) Furthermore, the idea of hypnopaed
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