Hits are the number of the time of file is downloaded from the web site when the user comes to visit and open the first at in each time. It is the reason that hits quite difficult to measure the web that the time and number of who visited. According to definition of hit ¡°A hit is generally thought of as accessing any file on your web site, including the HTML files, graphics files, and any other material you provide. For example, if your homepages has nine different graphic images, then viewing your homepage results in ten hit.¡± (Allen. C, et al., 1998, Internet world guide to one-to-one Web marketing, John Wiley and Sons Inc, USA.)
             Hits are relatively meaningless measure of a Web site¡¯s popularity because it is difficult to measure the web and there are barriers to accurate the customer. Followed by Wiley. J, the hits are opened by user to view the page or image of the website. Hits always deceivable to measure the number of user from the popularity website. It must be careful for the processing and analyze the website of some information because it can be happened the problem in each element of the web page that is display on the web page it mean to generate more hits.
             ¡°For example, if your home page has tree picture and some text, every user will generate four hits in your access log. If they click on the refresh bottom on their browser, another four hits are recorded, just for one visitor.¡± (Wiley. J, 2000, E-Marketing, work the web, John Wiley and Sons Ltd, England.)
             In addition, hits also has a several problem that look terrible and it can give a wrong impression of who is visiting in website when the visitor use another page within the site but the counter will not trigger.
             In my opinion the hit is difficult to measure the website because it always counts the number of time that the user who comes to visit that caused meaningless to measure the web site. It also not accurate to me
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