Advertisement: Strategies to Persuade Consumers and Impacts on Society Today
             The I-River ad in Stuff Magazine is one of the examples of advertisements that sell sex more than the product. It features a masculine man sitting in a pub and there is a seductive woman looking at him. She holds a glass of alcoholic beverages and stares the man, seems like the woman wants to seduce the man. Meanwhile the man looks directly to the woman and maybe stares at her breasts. Both of them are wearing casual apparel; the man wears denim pants and a shirt while the woman looks alluring in her orange bra and blue jeans. Besides that, her breasts cleavage is obviously shown. The ad takes place at a pub, a common place where many women and men meet and have some conversations. Besides its serenity, this place offers the best rendezvous for young couples. These characteristics – man, woman and a pub – are connected with each other and they create an arousing effect. This effect contributes to the effectiveness of this ad. The man and woman figures fill half of the ad while the product uses only a small part of the ad. Besides that, the figures are very large in size compared to the size of the product. At one glance, this ad emphasizes sex more than the product. Even though this ad is only one piece of paper, it has greatly influenced the consumers. By presenting such ads to their consumers, I-River can easily market their product.
             Unlike the I-River commercials, Salem advertisement proves that erotic characteristics are not the only effective method to sell products. The product, an eye palette, is positioned at the middle of the ad and its size is half of the ad. The bright shimmering color palette (the palette contains four range type of colors – black, white, yellow and orange) is molded into the letters of "Rich and Intense". Even though "Rich" is a typical word, but is able to influence consumers that they w...