Based on the research involving our international expansion plan, we realized that Mexico, India, and Germany are not the exact match we are currently looking for. We have decided to expand our corporation into the country of Japan. Taking into account not only this country's economy, workforce, and other obvious variables, we have done extensive research of Japanese customs, norms, work ethics, and education variables. The information we have learned from our studies makes us more than confident in choosing Japan. With the advantage of Japan being at the heart of the Asian market, by expanding our company here, we could advance into this entire market in the future.
             The major reason Japan is our choice is its economy. Following America, Japan has the second largest economy in the world and second highest GNP. Japan's main export goods are cars, electronic devices and computers. Its' most important trade partner is the USA which imports more than one quarter of all Japanese exports. The most important import goods are raw materials like oil and wood. America is one of the biggest suppliers in Japan.
             The labor market has all the advantages we are looking for with talented employees. In 2003, 74.1% of Japan's population had attended university, making Japan one of the most educated countries. Our product stands our for its high quality which would attract Japanese consumers. Japan's educated consumers demand products like ours which their quality standards.
             Japan is a country with such a strong sense of hierarchy and honor. They usually will not change companies once in their entire life, as the Japanese think of their company as an important and secure "tribe". They have many unwritten laws on their etiquette and manners that apply to the business world. Always taking pride in every aspect of their work, we have found the Japanese to be some of the hardest working people in the world...