n are emotional beings too, who also respond to emotional cues." Shopping just to shop doesn't make much sense to men. In choosing the colors, or wallpaper in their house for example, they like to help in the decision making process. (Marketing Week 26 ) Men view shopping as womanish, and men who do in fact shop, see themselves as fulfilling a need, instead of just shopping for the fun of it.
             "Hermann's (1996-1998) research on garage sales reveals that when men shop at these sales, they bypass the 'female' social and communicative aspects of these events, and in
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