d networks (Pearlson & Saunders 2004: 157), yet with the rise of the internet, traditional electronic data interchange moved to the internet. EDI was less practical because it required a substantial amount of setup effort, and as a result business transactions started using internet EDI which is much simpler, easier to use and much more efficient (Pearlson & Saunders 2004: 157, Schneider: 2004).
             Research on e-commerce has shown that the most well suited products for e-commerce are books, CDs, software, travel services and online shipment tracking. The least suited included include high fashion clothing, perishable food products and high-value jewellery and antiques (Schneider 2004: 16). The products and services which are suited to combination of electronic and traditional commerce strategies are automobiles, online banking, room mate matching services, accommodation finding services, and investment and insurance products (Schneider 2004: 16).
             The main advantage of e-commerce is its ability to reduce transactions costs, such as brokerage fees, fees of holding stock, sales commissions, and others. (Schneider 2004:
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