Athletes are imitated in order to reach the American Dream. They are an example of how people become rich and famous through dedication and talent. Their outstanding contribution to their sport is recognized by the wealth and fame they obtain. Wealth and fame are dreams for Americans who want to achieve success by imitating these people. In parks, colleges, schools or any other place, there are always people dedicating their time and effort in order to become the next big athlete. Athletes appeal to people because they want to be as wealthy and famous as athletes.
             Watching many young people playing basketball at parks and school indicates the impact that athletes have on people. They try to do their best to "be like Mike." Just like in the movie, Like Mike, where Calvin Cambridge (played by Lil Bow Wow) idolizes Michael Jordan and even though he is too short to be as talented as Jordan he becomes one of the best players by wearing the sneakers that he believes are from Jordan. Like him there are many others that follow the same dream. They use any possible way, from wearing the athletes' outfits to imitating the movements of their favorite athletes, so that they feel like they are the athletes. People want to imitate Michael Jordan because "Jordan's body is also the screen upon which is projected black desires to emulate his athletic excellence and replicate his entry into reaches of unimaginable wealth and fame" (Dyson 734). Because people want to imitate him, he is perfect for endorsing products.
             Athletes become a walking advertisement when they endorse products. This has an effect on the consumer. Many products are sold by having athletes promote them. "Jordan eats Wheaties, drives Chevrolets, wears Hanes, drinks Coca Cola, consumes McDonald's, guzzles Gatorade and of course, wears Nike" (Dyson 733). Having an athlete endorse the products will make people buy them so they can be just ...