When Vianne shows the Comte the bruise on Josephine's head, he is instantly apologetic for his intrusion. The Comte then spends time trying to reform Josephine's husband into a decent man and husband.
Just as values are critical to a community, norms are just as important. In this community, people know what when they see something that they should not, they are supposed to look the other way. The narrator of the movie explicitly states this, but it is not written down in a handbook that is given to new people when they move to town. It is just something that the community knows to do. They also know never to ask for more. They are taught to appreciate what they have and not to want more. When Josephine finally befriends Vianne, she explains that "[people] Don't misbehave here, its just not done" (Chocolat 2001). People are taught to follows these norms or they will not last very long in the village (Chocolat 2001).
After looking at the values and norms
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