Advertisement is the most important method that companies use to sell their different products. Nowadays advertisement is something that we see in everyday life, when we are at the mall, when we use the internet, when we watch T.V, when we check out a magazine, while walking on the streets we can see companies using different strategies to make people desire or buy their products. Comparing two advertisements, a SATURN advertisement and a VOLVO Advertisement, we can see the difference on their strategies. The Saturn ad is focusing on the car's new design. On the other hand, the Volvo ad is focusing on the car's performance. Also, these 2 advertisements use tricks to grab people's attention like their messages to the audience, the setting of each advertisement and the comfort.
             First, something that is really important in advertisement is the message that advertisers send to the audience. Advertisement tries to convince people to buy their products by sending a really good message that can get easily into your head. For example, the Saturn advertisement states "It's an innovation", "A salute to discovery", "That said, it's a door", meaning that this is a car that we have never seen before. The car for the future is here now, like saying that this is a unique car because it's a three door coupe and if you want to be unique and different to everybody else you should buy the new Saturn. The Volvo advertisement states "why four doors in a performance car?" "Pleasure was always meant to be shared" "a 247 Horsepower turbo charged engine can get four hearts racing as easily as one" the idea that we can get from these words is that it is a car with a powerful engine and a fashionable look, is like saying if you want to drive an elegant and fast car and you want to share this pleasure, this adrenaline with your friends yo
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