Our market segmentation is fairly straight forward, and focuses on three distinct groups. It is important to keep in mind that most customers who are shopping are in it for the experience just as much as they are in it to walk away with a purchase. That means that catering to their desire for fun and pampering will be just as critical as providing then with desirable merchandise.
             Teens and college students tend to keep up with the latest fads, therefore, we expect to see a steady increase in this market segment. Teens currently make up about 9% of the U.S. population, and their numbers will peak in 2008 at about 25.7 million. According to Splurge's research, the average teen spends around $949 annually on apparel, accessories, shoes, fragrances, cosmetics, and skin/hair care products. That translates to more than $22.4 billion in total spending by U.S. teens on those items. This targeted audience continues to grow due to the large number of educational venues in the area, including two Education Service Regions with more than 1,700 high schools in 199 Independent School Districts enrolling over 1 million students in 2002 and over 20 college and universities enrolling over 245,000 students. These young people dominate almost all facets of popular culture and are the fastest growing demographic group under age 65. These consumers see apparel and accessories as more of a neccessity than a luxury. This group segment expresses their personality through their attire.
             Fashion is a requirement for those who are high in their success. This group pertains to women between the ages of 25 to 34 and make up 19.84% of the Dallas population, being the largest percentage of Dallas residents. According to the U.S. Bureau of Labor Statistics, the DFW area ranked first in the nation for employment growth in the 1990s, adding a total of 760,600 net new jobs. Dallas ranks fourth among major metros in the nation as the best places f
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