Taco Bell as a Favorite Fast-Food Restaurant
             It's 3 a.m. Several college students are in the middle of studying for final exams at the end of their spring semester. It's time for a study break and everyone is hungry. Where will these students go at this hour to find cheap food fast? The students are pondering over the choices based on time, money, and distance to travel to find their restaurant. There are many choices--Taco Bell, Wendy's, McDonald's, Burger King, Subway, Arby's and Rally's--, but these options are limited to what time it is; therefore, Taco Bell becomes the winner because the others aren't open at 3 a.m. For others, the basis behind their choice for a favorite fast-food restaurant is not simply time, but based on taste, price, marketing and location.
             To students, taste is an important factor in determining a favorite fast-food restaurant. If the food doesn't taste good, then the students might not return to the establishment for further purchases. Some students may look for a restaurant to serve food that causes them to salivate when they smell it and makes them say "ahh" with the first bite. Others may search for one that uses several spices that linger in their mouths after the meal has been consumed. According to most college students, though, the taste isn't always the major determining factor; for them price is often the most important factor when choosing a favorite fast-food restaurant.
             A fast-food restaurant wishing to interest several customers at the same time should offer food for a small price. Some students choose fast food since it is cheaper then going to a lavish restaurant. Another reason why some students frequently visit fast-food establishments is because they don't have very much money and fast-food doesn't cost as much as the food served in a restaurant such as Olive Garden. Others choose a restaurant becau...