THE GAP

s also the creator of the Khakis. Drexler built the Gap into what it is today a Global apparel conglomerate.
             The Gap was expanding when everyone else was downsizing
             The larger discount store entered into the casual apparel ring.
             The Gap did not follow its core market
             Drexler who was promoted to president in 1987 created his own demise. Throughout the second and third quarters of 2000 Gaps earning were down 4 and 40 % respectively. Some store sales were in a 20+ month decline. Drexler continued to expand the company and open new stores, expanding its total square footage by 31%, while the rest of the world was closing locations and laying employees off. This was the start of the bad years for The Gap. At its' largest point in 2002 The Gap had over 2700 location and 169,000 employees. The Gap's total square footage was over 37 million while its sales per square footage were as at its lowest point in the last 15 years of $378 per square foot. One of the underlying issues for the gap was poor performance from its retail stores after opening a few weeks.
             The Gap was also loosing market share to the larger retail chain stores such as Target and Wal-Mart, which could produce comparable looking apparel for 20-40% less then Gap. The Marts and Target stores also were full department store which kept the customer in
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