The word disport, that refers to occupying ones time in an agreeable, entertaining and pleasant fashion, forms the root of the word sport. It is no wonder then that sport, which will be herein used as referring to institutionalized competitive activities where participants exert physical skills, motivated by personal enjoyment and external rewards, is a foundation in society. Sport is such a major area of human interest and activity and an important part of everyday life, that the studies of today, for instance, are conducted on the social aspects of sport by historians, anthropologists, economist, geographers, lawyers, philosophers, political scientists, psychogists and sociologists. This is because, sport is not only the act of formal competition itself; it is the ceremony that surrounds it, "the spectators, the broadcast, the interviews, the drinks after the game and so on" (McHoul, 1997). Major spheres of social life, such as the media, the family, the economy, politics, education and religion are also connected to sport on a daily basis. Consequently, the connection between sports and major spheres of social life is inevitable as well as vast.
             The connection between sport and society begins to occur at a very young age. The influence of sport in a child's developmental stages, mold the child with habits that can last a lifetime. Consumers are the major influence for the sociology of sport that ties athletes and their institutions with major social spheres in a given atmosphere. These consumers are the individuals that are in the midst of society where sport is centrally located, watch the sporting games alive or on television, catch the highlights, read the sports section of the newspapers, support the endorsements by creating heroes of athletes as well as those who partake in sports, clubs and activities. These are the participants. Without active participants, there would be no demand for sport, and...