agents, we also live in a social world, which constructs what we are. Therefore, the study of individual experience and behaviour should be placed in social, situational and cultural context. Where the aim should be to understand forms of life and how to change these (M. Wetherell 2001).
Furthermore, the three approaches also differ in the selected topics to study within social psychology. For example, the experimental social psychologists tries to understand the ways in which people make sense and relate to the social world and some of the topics within this approach are "how do individual's cognitive representations of other people change, how does awareness of membership of social groups affect our emotions and personal relationships" (P. McGhee 2001, p.8). The humanistic/experiential psychologist suggests that, the study should be on subjective experience and reflective awareness. Where the topics should
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