w the
             company's name or logo. This is one goal of advertising, to make people aware that there another
             company in the race for your business. One ad that I found in a Glamour magazine uses a few
             tricks of the trade to sell toenail polish. The ad uses words to express what will happen when you
             use Orly Salon Nails‰. Not only do the words promise things that will not happen it also sends a
             hidden message by making a few words stand out. The ad claims that by wearing their nail polish:
             your feet will look smaller, your shoes will look sexier, your legs will look longer, and your butt
             ...