15, 1969. To the applause of residents, board members said that Woodstock Ventures plans were incomplete. A man by the name of Elliot Tiber heard about Woodstock Venture's problems in Wallkill, and informed them that he had a permit for a music festival to be held in the town of Bethel, New York. Woodstock immediately began looking for land in Bethel, when they found Max Yasgur. Yasgur's 600-acre farm was perfect for the concert, a little rise for the stage, a lake in the background. Woodstock Ventures ended up renting the land for $100,00. The group settled on the slogan of "Three Days of Peace and Music". They figured "peace" would link the anti-war sentiment to the rock concert, and they wanted to avoid any violence. Woodstock Ventures were trying to book the biggest rock'n'roll bands in America, but the bands were reluctant to sign with a new company. Woodstock Ventures solved the problem by promising paychecks. Bethel, with a population of 3,900 souls wasn't set to handle the coming flood of people. Two weeks before the festival, Woodstock Ventures had already sold 180,000 tickets. A week before the festival, Yasgur's Farm didn't look much like a concert site. On August 7, Woodstock Ventures had a pre-festival festival on a stage still under construction. Quill opened the show and Bethel residents sat on the grass, expecting theater. Instead the Earthlight Theater stripped and screamed obscenities at the shocked crowd. By the afternoon of Thursday August 14, Woodstock had 25, 000 guests. Stands were ready to sell souvenirs, like, hand-woven belts, headbands, and drug paraphernalia. Over the hill, carpenters were still banging nails into the main stage. The sound system was a space amplifier borrowed from the Grateful Dead. Day One of Woodstock was supposed to be for the folkies. Three days of music started at 5:07 p.m. on August 15, 969, with Richie Havens. Havens played for ne...