Most advertisements that you come across in magazines, television, and radio are geared towards one specific age
             group. The advertisement I have chosen seems to be geared specifically towards students who want to get an education, but also wants to participate in sports while obtaining a higher education. The ad could also be used to attract some kids who really want to participate in sports, but are not really to sure about attending college. By portraying a fun, energetic image of college, it may persuade those types of students to at least give it a try.
             The advertisement portrays a young girl smiling and laughing while holding a book and leaning on a volleyball, with the words "Play It Smart" in big, bold text running along the top and side of the opposite page. she wants in school, "I wanted a college where I could prepare for medical school and continue my athletic career. So, I chose IUPUI. One neat thing I found here was the IUPUI honors program. More then just the prestige of recieiving an honors scholarship or taking honors classes, it gives me great support. Balancing school and volleyball can be a hard act, but the honors staff is always there to steady me when things get too difficult. successful in school, while still being able to compete on the volleyball team and have access to all the support she may need. I think that is primarily what the ad is showing, a young, successfull college student with all the confidence that she will succeed at all her activities. She seems to be very happy in the choices she has made for herself by attending IUPUI.
             The ad seems to be targeting a wide range of people who have a general interest in particiapting in sports while attending college. In the ad the girl is wearing a couple pieces of jewerly, but nothing to flashy. Overall the girl is dressed rather casual and portrays an image of a fun, and relaxed environment.
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