ion and radio industries. People talk about the importance of enticing departments to work together, to attract possible sponsors and to obtain new sources of income through "brand extensions."
             "The Insider" was a movie, which came out a few years ago, and magically enough it was challenged, if not brutally attacking synergy. What did it imply? CBS didn't give its program "60 Minutes" the authorization to air a report on the tobacco industry, because it was too petrified to end up in a liability lawsuit. The argument given for them not airing the program was that it would be too expensive! A similar argument was made at ABC, which apologized, to the Philip Morris Company when fac
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