Faragher 429).
             Consequently, the perception of wealth being equally distributed is one of the many misconceptions of the 1920s. Another important misconception of this time period is the emergence of the 'New Women,' also known as flappers, and how their presence challenged not only society's traditional expectations of women, but also the standards that defined their womanhood.
             Flappers were one of the many sub-groups that existed at the time composed of mainly middle-class women whose financial security enabled them to participate in activities, such as booze-drinking, cigarette-smoking, wearing knee-length dresses, and flirtatious behaviors that were traditionally categorize as taboos to women. However, despite this commonly shared belief that the development of flappers symbolized a sudden and radical shift in mainstream America's perception of women or a loosening of restrictions, it did not. In fact their appearance had a very minimal affect on the society as a whole. For the most part, the American society still promoted and reinforced the conservative stereotypes of women as housewives and domestic servants. This idea is clearly displayed in many of the 1925 newspaper advertisements from the Saturday Evening Post.
             Both the March 21st, 1925 Red Star Oil Stove and the Inlaid Flooring advertisements (Ad #1 & 2) exemplify the American society's conservative promotion of the "proper" woman. They illustrate the two common spheres that women in the 1920s were expected to fill and maintain: child-rearing and cooking. While the Red Star Oil Stove advertisement expressed society's expectations of a married woman to take care of her children by making sure they are properly groomed and educated (the advertisement show that she is reading to her son), the Inlaid Flooring advertisement promoted the idea that women should not reject their domestic lives but seek comfort and joy out of...