Macintosh vs. IBM

lege in
             Oregon and Steve Wozniak from the University of Colorado. They ended up in
             Silicon Valley, which is located in northern California near San Francisco.
             Wozniak was the person with the brains and Jobs was the one who put it all
             together. For about $700 someone could buy a computer that they put together,
             which was called the Apple I. They hired a multimillionaire, Armas Clifford
             Markkula, a 33 year old as the chief executive in 1977. In the mean time
             Wozniak was working at Hewlett Packard until Markkula encouraged him to quit his
             job with them, and to focus his attention on Apple. Apple went public in 1977,
             for about $25 a share. In 1977 the Apple II was introduced which set the
             standard for many of the microcomputers to follow, including the IBM PC.
             The Macintosh and IBM computer have been in competition ever since they put out
             their first personal computers. In 1980, the personal computer world was
             dominated by two types of computer systems. One was the Apple II, which had a
             huge group of loyal users, and they also had a large group of people developing
             software for the Apple II. The other system was the IBM-Compatible, which for
             the most part all used the same software and plug in hardware. In 1983 Apple
             sold over $1 billion in computers and hardware. Now Apple was trying to appeal
             more to the business world so they designed the Lisa computer that was a
             prototype for the Macintosh and it cost around $10,000. It featured a never
             before seen graphical interface and the mouse, which are as common as any other
             component on the computer today. IBM introduced a spreadsheet program called
             Lotus 1-2-3, which caused anticipated sales of the Lisa computer to drop to
             In order for Apple to compete with the IBM-Compatible they had to change some
             things around. Jobs headed the development of the Macintosh, with the goal in
             mind of a "computer for the rest of us." He wa...

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