lege in
Oregon and Steve Wozniak from the University of Colorado. They ended up in
Silicon Valley, which is located in northern California near San Francisco.
Wozniak was the person with the brains and Jobs was the one who put it all
together. For about $700 someone could buy a computer that they put together,
which was called the Apple I. They hired a multimillionaire, Armas Clifford
Markkula, a 33 year old as the chief executive in 1977. In the mean time
Wozniak was working at Hewlett Packard until Markkula encouraged him to quit his
job with them, and to focus his attention on Apple. Apple went public in 1977,
for about $25 a share. In 1977 the Apple II was introduced which set the
standard for many of the microcomputers to follow, including the IBM PC.
The Macintosh and IBM computer have been in competition ever since they put out
their first personal computers. In 1980, the personal computer world was
dominated by two types of computer systems. One was the Apple II, which had a
huge group of loyal users, and they also had a large group of people developing
software for the Apple II. The other system was the IBM-Compatible, which for
the most part all used the same software and plug in hardware. In 1983 Apple
sold over $1 billion in computers and hardware. Now Apple was trying to appeal
more to the business world so they designed the Lisa computer that was a
prototype for the Macintosh and it cost around $10,000. It featured a never
before seen graphical interface and the mouse, which are as common as any other
component on the computer today. IBM introduced a spreadsheet program called
Lotus 1-2-3, which caused anticipated sales of the Lisa computer to drop to
In order for Apple to compete with the IBM-Compatible they had to change some
things around. Jobs headed the development of the Macintosh, with the goal in
mind of a "computer for the rest of us." He wa...