82 to 1987, the years that made MTV pivotal. His Pepsi TV commercial shows that his MTV influence gave him a chance to make money for himself and the Pepsi Corporation alike. His "Revolution"/Nike controversy also showed that this was a corporate sellout, just to make as much money as they could by showing a commercial that people could relate to musically instead of both musically and visually. Through MTV, commercialism brought more money to the stars and the music industry then could have been imagined, but for the wrong intentions.
             Through media propaganda, commercialism rose to new heights from the 1970s t the 1980s. Already established through MTV, commercialism was also made on the radio. A great example would be:
             The early 80's also marked the federal government's deregulation of radio frequencies, and for the first time commercial radio stations began to employ consultants for selecting programming schedules. Following deregulation (as is typical in almost any industry) corporate consolidation occurred, and conglomerates began to buy up smaller, local stations, which had been important avenues for g
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