Nike is the most popular brand in the American, even the whole world. It offers all the athletic shoes, clothe, watch and all the things you will wear in a sport. Almost every American will have at least one or two pairs of Nike shoes, which we can see how popular the company is and how well the qualities of their products are. Nike inc. contains three other famous brands, which are Jordan Brand, Nike Golf and ACG (All Conditions Gear). Jordan Brand focuses on high-performance sports apparel, footwear and accessories for men, women and children. This brand was under Nike before which called Air Jordan, but in 1997 it becomes partner with Nike by the most popular basketball player in the world Michael Jordan. Nike Golf become independent business in 1999, it has the best Nike technology which focus on golf footwear, apparel and equipment for men and women. ACG provide products to all the outdoor enthusiasts such as rushing river and snowy slop or mountain trail.
             In 1957, Bill Bowerman and Phil Knight became partners; they met at University of Organ and trying to develop a low price, high-tech, well-merchandised shoes. Five years later they gave birth for "Blue Ribbon Sports" which is the forerunner of Nike. In 1972, Blue Ribbon Sports became Nike and had an extremely high sale on the shoes, and this how the Nike is born. In 1971, Phil Knight met Carolyn Davidson who majored in graphic design. Knight asked her for create a shoe stripe, she came out with many of design and Knight chose the one that is known as the "Swoosh" today. He also told Davidson, "I don't love it, but it will grow on me"
             Nike is a company which is more responsibility than we think it is, "To lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike." Nike has been building bridges to better dialogu...