ads in 2000, they found that women were less likely to be shown as a hard working business woman since fashion and youth were the most marketable traits towards female consumers (Thomas 7). However, the percentages were already evening out with the everyday business woman becoming more commonly found in popular magazines at 31% (Thomas 12). Nowadays, the ad for the business woman is becoming more frequent especially with her place in the working force solidified as women account for almost as many jobs as men do. Women and especially mother are no longer dependent upon males to take care of their financial decisions and are more than able to take care of themselves. The progression of women in the business world has forced marketers to also change their advertisements and relate to the corporate minded woman.
             Though the depiction of women in advertising has changed from a nonworking to a working role, they are still stereotyped as a homemaker or house wife in many ads. Alice E. Courtney of York University and Thomas W. Whipple of Cleveland State U
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