Semiotics are the theory of signs used to measure the properties of information. The World Vision annual review 2002 webpage provides a sense of genuine concern for some of the serious problems faced by the lower class society. Their aim is to both, inform and send a message to individuals of the help that is needed, and the positive changes that our contributions can make. The website is trying to reach out to those who may not realise, that the help of a small donation could make the world of difference in someone eles' life. In order to strongly pass on this message, the webpage uses specific semiotic signs to influence the reader on an emotional and informative level. In terms of the syntactic measure, the focus is on the structure, data/records, language, graphs and colour.
             Different styles of language are often used accordingly, depending on the context. In terms of the World Vision webpage, an informal style of language is used to introduce the organisation. The written piece is welcoming and sincere and demonstrates a genuine concern of the organisation's aims and values, providing the audience with a sense of emotional concern. Tragic events such as the Bali bombing and September the 11th are mentioned, which may persuade Australians as well as other cultures to acknowledge and show appreciation for the members of their society. The kind and friendly identity of Australian's is also a strong aspect considered by the author. This sympathetic piece aims to touch the heart of individuals, and develop the same concerns as those of World Vision. A different for formal style of language is used for informative facts, such as financial highlights and the income of the company. These facts are briefly described to show acheivements and the organisation's level of success.
             The structure of the webpage is also an important sign to measure the properties of information. For example, the photographs are placed th...