le bit of history, as well as the
             first recognition of capitalism and were it all began. The second section,
             Circuits of Power, retold stories of how the public reacted to the whole thing.
             It also dealt with the philosophical side of capitalism. The final major section
             of the book, Managing a Dream Culture, displayed the managerial aspects of
             capitalism and the poeple behind it. Then, the last pages illustrate how the
             history in the book affected our country today, hence the its Legacies. It pretty
             much sums up why what happened was important and the such.
             "This book exhibits how this older culture was challenged and was
             gradually superseded by the new culture," (p8). That pretty much sums up the
             first section of the book, Strategies of Enticement. Within this chapter you see
             the clear path towards capitalism being chosen. It starts out with what led up
             to the idea of capitalism, including the merchant John Wanamaker and the
             retail wars. It sets up the most vital history to understanding the whole
             The next step to the up and rising consumer industry was the elaborate
             and aesthetically pleasing forms of advertisement that began. It all began with
             the advertising cards and eventually led to billboards and electrical advertising.
             This is also one of the first times that Baum is discussed, this time concerning
             his manual on "the arts of decorating and display" (p56). This was really the
             One of the last chapters of this section is about fashion and the effect it
             had on the market. It also links the wants of the US consumers to the haves of
             the European consumers, specifically France. The first of many fashion shows
             begin arising here and the impact that foreign countries have on what is "in"
             and "out" begin here. Later on, Oriental fashion shows up in a similar way.
             The final chapter in this section go
             ...