difference of opinion was between members of each sex raises the question of whether or not gender is an issue in responsiveness to screen violence. Certainly, I wont generalise in claiming that both opinions reflect those of each sex, however it is interesting that each gender took opposite sides of the fence, This leads me to the "Audience and Cultural Theory". The Hypodermic Model articulates that we don't believe everything we see, rather that we negotiate it through our cultural background, ie., gender, ethnic and social environment. This argues that the turbo-charging of mass murderers is not the sole responsibility of the cinematic media, but that people negotiate the media's messages through their cultural background and respond to it through that. This proves that we don't accept without question what the media portrays, but each individual extracts their own meanings, and this produces varied responses. Therefo
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